The time has come to think seriously about enterprise social networking and consider its role within wider enterprise collaboration strategy, according to global analyst firm, Ovum.
In a new report* the global analyst firm says the enterprise social networking market is starting to mature and is moving from the introduction phase into the growth phase. Strategic acquisitions have already been made by start-ups and establish vendors alike.
Richard Edwards, Ovum analyst and author of the report, comments: “Ovum’s current assessment of the enterprise social networking market indicates that Jive and Yammer are the two vendors that organisations are most eager to compare and contrast, but other vendors are generating significant business and revenues from their offerings.”
“Industry figures suggest IBM Connections brought in US$105.4m during 2011, and from this we believe the current value of the enterprise social networking market to be in excess of US$500m,“ Edwards says.
Enterprise social networking, from a market perspective, is well and truly in the adopter phase, with around 10 percent of organisations in established IT markets deploying solutions or subscribing to services. Mobile devices are increasingly being used to access the networks and this is extending the use case for such solutions to a broad audience.
via Telecoms News – Ovum believes the Time for Enterprise Social Networking is now.
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