Most business start-ups fail. But countless failed entrepreneurs go on to establish further enterprises.
Biographies of Apple co-founder and many-times-over millionaire Steve Jobs are best-sellers. The narrative of his life with its drama of highs and lows, friendships and fallings-out, makes compelling reading for anyone interested in what drives a human being to risk all in pursuing a dream.
In his PhD research, my friend Dr Keith Cotterill, examined attitudes to failure in Cambridge, Munich and Silicon Valley.
Read more about his findings here Down but not out | University of Cambridge, by the way congratulations Keith.
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